Pick your clients; don’t just wait to be picked by somebody who wants to work with you!
This post was inspired by the idea promoted by Seth Godin. Seth talks about picking yourself, rather than waiting to be picked by an employer or client. You should not ask for permission from your employer to start initiating your idea. Just start executing, even though it means you have to accept the consequences.
You have the option to pick your clients on multiple levels:
- Filter your current and prospective clients. According to the Pareto Principle 80% of the value comes from 20% of your clients. “Value” received isn’t limited to just profits, but may include satisfaction, personal growth from challenging work, etc.
- Also, 80% of complaints come from 20% of your clients. You might want to take a closer look at these people first, and evaluate if it is worth for you to continue the relationship.
- Literally Pick your clients! Don’t wait for people to just come in to your office, even if you advertise. If you see someone with a question or need that you have a solution for, don’t hesitate to let him/her know that you have a solution for their problem. This way you can specifically target people who have a need for what you offer.
Start by “picking yourself”, give yourself permission to seek out people, who you can build a relationship with. Provide quality and valuable services. Competing on low cost is definitely not the future.