Valentine’s Day is almost here! As I was surfing the web over the weekend I found a somewhat funny, maybe a little too stereotypical joke about how one lawyer tried to increase his customer base over this holiday.
A guy walks into a post office one day to see a middle-aged, balding man standing at the counter methodically placing “Love” stamps on bright pink envelopes with hearts all over them. He then takes out a perfume bottle and starts spraying scent all over them.
His curiosity getting the better of him, he goes up to the balding man and asks him what he is doing.
“I’m sending out 1,000 Valentine cards signed, ‘Guess who?’”
“I’m a divorce lawyer.”
Well the story/joke doesn’t go so far to tell us if this guy’s attempt paid off or not, but certainly he was thinking out of the box 🙂
I wouldn’t suggest you to implement the above mentioned trick just to get a few more clients, but when you have some free time, think about in what different ways you could increase your audience and potential customer list.
Too often we think that the complicated and expensive solutions are the only way to grow a business. Don’t underestimate how far a little ingenuity can go.